The birth of Chantecler is intertwined with an extraordinary historical moment, for Italy and the whole world. It is the years between 1943 and 1944, those of the last fires of the Second World War, which herald the arrival of peace and an unprecedented economic boom.

In the background the story of a great friendship, that between Pietro Capuano, a young Neapolitan jeweler, and Edda Ciano. In 1944 in Capri there was a rest-camp of the American Air Force. Pietro Capuano, referring to the legend of the Archangel Michael, decided to make a bronze bell and give it to the president of the United States as a viaticum for peace. In 1947, Pietro Capuano together with his friend Salvatore Aprea opened, in Capri, the Chantecler jewelry which, from the very beginning, had among its symbols the Campanella whose jingle is still a sign of happiness, peace and love.

Chantecler, Stage name of Pietro Capuano, a young scion of a renowned lineage of Neapolitan jewelers.

The name was inspired by the affinity between the character of Pietro, eccentric, irreverent and fascinating, and the Chantecler rooster, protagonist of the homonymous novel by Edmond Rostand, (famous for the "Cyrano de Bergerac") of 1910, in which the actors are disguised from chicken coop animals. Chantecler is the protagonist, a presumptuous rooster loved by everyone, who claims to be the one, with his song, to order the sun to get up in the morning. Through the mouth of the animals, vices and virtues of the time are dealt with in symbolic form.