Technology, innovation, Italian design and passion are the values on which LOCMAN’s identity is based. The concept of luxury carried by the brand’s watches is not linked to an exclusive price range, but to a value of independence, freedom and uniqueness. LOCMAN watches are created on the island of Elba, just metres from the sea, from which they draw inspiration and energy. They are aimed at a demanding, attentive clientele in search of something unique and refined. Entirely convinced of the connection between refinement and Italianness, the Tuscan brand took the decision to highlight its origins, creating a 100% Italian brand that stands out in an international scene dominated by large Swiss watchmaking groups.

With this in mind, certain strategic allegiances have been formed, such as the partnership with Ducati to create watch collections dedicated to fans of motorcycling and Italian design. LOCMAN works closely with the Italian Ministry of Defence and the Premiership, producing watches for the Armed Forces, Special Forces, and particularly the Italian Navy.

LOCMAN’s distribution is carried out via a network of around 1,200 authorised retailers all over the world, together with eight single-brand boutiques. The distribution policy values direct relationships with the clientele, which for LOCMAN is represented not only by a large group of LOCMAN watch enthusiasts and collectors, but also by the most prestigious international watch and jewellery retailers. These are points of sale that – now more than ever – value the idea of working with a company that meticulously crafts its products and customer service.