ToyWatch, founded in 2006, launches its new and innovative collection of watches on the Italian and international market: “fashion accessories“ that dictate trends from its colors to its designs and materials.

ToyWatch proposes the concept of perceived luxury: the luxury of being present in the most exclusive shopping streets in the world, being favoured by celebrities and trendsetters from all over the world, being chosen by those who choose more traditional forms of luxury, of choosing the most prestigious watch-making trade-fairs and the most exclusive fashion and design events to present its collections, the luxury of being able to dare and experiment with forms and materials, creating an innovative collection of watches with a totally unique Italian design and style. 

The ToyWatch watches stand out for the attention given to detail, the symmetry of the shapes and the ongoing research for innovative materials, often “merged” with each other to create collections with elements of surprise.

The “stylish” simplicity of ToyWatch is a synonym of a new form of luxury.